I am always interested to find out where my clients find out about me. It is obviously good for my market research. Most come upon me by a google search. However, how do they know I am right for them before they make an appointment to meet me?
I am quite explicit about who I am on my website; it details my background, my studies into Life Coaching and it has a (now quite dated) picture of me. But is this enough? And what if someone looking to find a coach to fit their needs has to spend hours trawling coaches websites to find a good match? Are they not likely to give in before they even start on a coaching journey?
I also make it quite clear to people I meet that they should take time to think about who they want to work with, maybe meet with a few coaches before making a commitment. I am not and have never been 'scared of competition'. I don't even see other coaches as competition because we are talking about human lives and we as coaches have a responsibility to our clients. We should offer choice and accept we may not always be the best choice for that individual. It is a financial commitment for people to work with a coach and this must be respected by those taking the money.
I always let my clients know my course is recognised by the ICF which is crucial in this line of work. At a time (not for long thankfully) where anyone can claim to be a coach, our clients should be able to make an informed decision about this based on qualifications. Many don't even question training in their lead up to finding a coach.
So, I want to finish by highlighting a website which brings all of this information together. Those looking for specific/niche help in a coach will be able to find it here. They can rest assured that qualifications count before being welcomed onto this site as a coach (mine are currently being verified but I should appear soon!). There is lots of choice with many coaches from many backgrounds. I also like the fact that fees are explicit. I for one am not keen to contact people offering services without the cost - what is there to hide?
The Life Coach Directory is a network of Life Coaches all based in the UK, each coach listed has had their qualifications and insurance checked thoroughly, so all visitors to the site can be assured of their professionalism. Visitors to the site can search by their county, town or postcode to help them find a Life Coach in their area.
The Life Coach Directory also has lots of information and advice on the areas life coaching can help with, including career, confidence, stress and work/life balance. This is a free an confidential service for all to use.
You can see my profile with the Life Coach Directory here Kelly Thacker - Lustforlife
No comments:
Post a Comment